Customer Story ยท pest control

How Nair Pest Control added 47 new leads a month from one website rebuild

Priya Nair runs Nair Pest Control out of a single office in Sacramento. She knew her local SEO was leaving money on the table. She didn't know how much. See how she uses FastFix.

+47
New leads/m
$1.9M
Annual revenue
Top 3
Google rankings
Priya Nair, Nair Pest Control

How their operation changed

Before FastFix
Page 3Google rank for "pest control sacramento"
11organic leads/m
$0spent on SEO

Invisible online

A homeowner searching "ant exterminator near me" would scroll past Priya's site three times before finding it.

Site that didn't convert

Even when people found it, the booking form was broken on mobile. She didn't know for six months.

With FastFix
Top 3Google rank for "pest control sacramento"
58organic leads/m
$0spent on SEO (still)

Rebuilt for local search

FastFix shipped a new site optimized for the 40 search terms Priya's customers actually type.

Mobile-first booking flow

A two-tap booking flow that works on every phone. Conversion jumped from 3% to 14%.

Why they switched to FastFix

Leaving leads on Google

Sacramento has 600K residents searching for pest control every month. Priya was getting fewer than 50.

DIY site had aged out

Her Wix site from 2018 was technically functional and completely invisible to search.

No agency budget

She wasn't going to pay an SEO agency $4K/month on a hope. FastFix made it part of the platform.

Repeat customers, no system

Existing customers loved her. New customers couldn't find her. That had to flip.

Priya Nair
"My phone rings now. That's the simplest way to say it. I went from worrying about next month's rent to hiring a second tech."
Priya Nair — Nair Pest Control

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